Hi!
Throughout my career, my focus has been on delivering top-quality work with high velocity. Speed is an essential pillar of a successful design strategy. That does not make the quality and detailing of the designs any less critical. In my product design and operations strategy, I believe in balancing short-term quick wins, where speed takes precedence over a perfect result, and long-term value creation, where attention to detail, quality of the functional solutioning, and aesthetic excellence become central. Craft has always been at the centre of my work, even in some of the leadership roles that I have fulfilled. I love the craft of design for its intrinsic effects of keeping the mind sharp and grounded. I have been part of multiple projects in my career where the design function needed a turnaround in speed and quality of the work. I delivered the same by working closely with various stakeholders, particularly my team.
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First, a little overview of my career so far...
My diverse experience across the domains of Digital Product Design, Retail & Branding, and Industrial Design enables me to think of design holistically, for business as a whole. In many businesses, all three forms of design converge to offer a unified, consistent customer experience. My expertise puts me in a unique position where I can contribute to the implementation of such an omnichannel customer experience strategy.
Total
Experience
20+
Yrs.
Retail
& Branding
7+
Yrs.
Digital
UX
8+
Yrs.
Industrial
Design
5+
Yrs.
Here are the abilities and skills that I have developed over the years.
I am an experienced design professional with a track record of leading teams and delivering innovative solutions that balance efficiency with aesthetics. Skilled in fostering collaboration and motivating teams, I have also excelled as a senior individual contributor, consistently producing high-quality work rooted in user experience and industry trends. My strength lies in conceptualising and executing designs with precision while staying ahead of design advancements. Whether leading or contributing hands-on, I am dedicated to driving great design and outstanding results.
World Class
Product Design
Robust
Design Systems
Design Thinking
Facilitation
High Performance
Teams Setup
High Efficiency
Design Operation
Design Function
Performance Turnaround
I have a philosophy in design.
My core belief in creating user experiences revolves around simplicity, empathy, and functionality. I am a firm advocate for designs that are intuitive, empathetic to user needs, and seamlessly integrate into users' workflows, ultimately enhancing their overall experience.
I believe that great user experience is achieved when the product is so intuitive that the user does not realize the effort being invested to perform the required tasks. In other words, the product itself becomes invisible, with a cognitive load so low that the user enters a state of flow, with an organic, rich, and meaningful engagement.
Most importantly, I am a staunch believer of Participatory Design Practices. Design is egalitarian by nature. Because it has to work for everyone, everyone needs to be involved in the process of design. The collaboration and the facilitation of it, therefore, becomes a prime responsibility of a designer.
There is a core process that I follow for my design projects.
I possess substantial expertise in collaborating with large teams operating within an Agile framework. I am well versed in concepts like Dual-track Agile, including Discovery, PI Estimation, Planning, Scrum methodologies, and Scrum metrics. This extensive experience has afforded me a clear comprehension of sprint dynamics and the pivotal role design plays in achieving overarching project objectives. My approach emphasizes iteration, swiftness, and a commitment to delivering value throughout the design process. Having collaborated with esteemed design leadership worldwide on numerous large-scale initiatives, I have acquired insights into leading global practices concerning processes and team operations.
Doodle Image Source: The Famous Design Squiggle by Damien Newman; Double Diamond Source: Hinderling Volkart, Dan Nessler - hinderlingvolkart.com dannessler.com
I have done a wide range of projects in my career.
As a product designer, and sometimes as a team leader, I have successfully undertaken a myriad of projects spanning diverse categories, showcasing my versatility and expertise. My portfolio boasts extensive experience in designing Enterprise SaaS applications, B2B applications, B2C applications, Retail solutions, Industrial Design projects, and Branding initiatives. Through these varied ventures, I have honed my skills in understanding and meeting the unique demands of each category, demonstrating adaptability and a comprehensive understanding of design principles. My commitment to delivering impactful solutions is evident in the successful execution of projects across these domains, illustrating my proficiency and passion for creating engaging and effective designs that resonate with both clients and end-users.
30+
Enterprise
Applications
10+
Consumer
Applications
20+
Retail & Branding
Projects
Here is a selection of my most important projects.
In the realm of B2C, my experience encompasses the development of various assisted and self-service applications, with a specialized focus on initiatives geared towards enhancing cross-selling and upselling engagement. Proficient in key business concepts related to digital consumer products, including MAU (Monthly Active Users), DAU (Daily Active Users), MTU (Monthly Tracked Users), CAC (Customer Acquisition Cost), Gross Adds, and CLTV (Customer Lifetime Value), I leverage this knowledge to ensure alignment between my product design efforts and the overarching business Key Performance Indicators (KPIs) for both myself and my team.
On the B2B, enterprise front, I have contributed to the development of applications tailored to streamline intricate business processes, ensuring user-friendliness and comprehensibility. My experience spans over fifteen large-scale enterprise applications, encompassing diverse SaaS solutions such as asset management and tracking for a construction company, overseeing a network of wind farms across Europe for an energy company, and orchestrating a suite of applications for monitoring and controlling a fleet of robots within an automated warehouse, among others.
Full UX Process - A Case Study
Airtel Thanks for Business (ATB) 2.0 is a self-service portal for Airtel customers to maintain their portfolio of products and services with Airtel. The portal facilitates many critical journeys like Raising Service Request, Bill Payment, Declaring NEFT, Disconnection and so on. The portal is key to a seamless customer experience which is core to Airtel’s philosophy.
Project Domain : B2C & B2B
Role : Lead UX Manager
Skills Used :
~35%
Jump in MAU
~52%
Jump in
Diflection Rate
~85%
Jump in User Activation
~35%
Reduction in Support Call Volume
Visual Craft Highlights
A few kind words from my colleagues, clients, and managers.
Director of User-Centered Innovation at Surescripts
Prashant’s design leadership formed the foundation aesthetic for a major new product development initiative when we worked together. Most impressively, he was brought into the project once it was several months underway when we concluded that we needed more senior and seasoned user interface and interaction design talent. Prashant hit the ground running and adapted to our culture and the needs of the project with grace and agility. He was flexible and creative and his easy going style coupled with his formidable skills quickly won the trust and admiration of the team.
Samantha Bailey Fast, MILS
Head of User Experience, Tool Services Business Unit at HILTI
Prashant is a talented senior UX/UI Design professional. With his structured approach and strong analytical thinking, he successfully handles complex design challenges. He stays calm and focused in high pressure work environment and reliably delivers on time. I had the pleasure to work closely with Prashant during the past one and half years and experienced first-hand his “can-do” attitude and eagerness to continuously learn and stay up-to-date with his skills. He is highly capable to take on new topics quickly showing high flexibility and responsiveness in our fast changing set-up. He efficiently manages input from a wide range of stakeholders and is willing to go the extra mile to achieve alignment demonstrating strong ownership. Prashant is a great team player and enriches our distributed team with his inclusive, supportive and friendly way. I highly recommend him.
Peggy Thoeny
Managing Director, Cheil India
Prashant is a creative designer who evolved Cheil's Design capability to the next level. His way of approaching design is not only trendy but he also understands clients' needs and business strategies very well that reflected in his designs. Prashant can be a very strong marketing partner in many ways.
Carlos Limseob Chung
Co-founder, CPO @iollo, YC alum,☝️x exit, Olympian
Prashant is a self-starter with a wide range of product design skills. He is a great addition to any product development team. He is able to identify user pain points, work seamlessly with stakeholders, provide simple solutions to complex problems, and communicate clearly. It was a pleasure working with him for the last year and a half. He definitely elevated the quality and professionalism of our team.
Brent LaRue
Distinguished Honorary Faculty at Department of Design, Delhi Technological University
Prashant is an excellent blend of empathy, imagination and skills. Empathy enables him to understand what his user, customer or client needs. Imagination enables him to search for the best solution and skill helps convert his imagination to reality. My best wishes.
Lalit Kumar Das
Chief Executive Officer at VTX1 Companies
Prashant is a very creative individual who used his many talents in designing our company website and also designing the look and feel of our handheld mobile devices. His design work was not only efficient but also very well received by the end users. I would gladly rely on his skill set again given the need.
Patrick McDonnel
Director - Solutions Delivery at Fiera Capital & Former Board Member at SAFSS
I recommend Prashant for his talent, patience, dedication, commitment he demonstrated while working with me.
Vivek Kumar Arora
Head of Strategy at Gap Greater China
I’ve had the pleasure of working with Prashant on some interesting opportunities in Telserra, I found him to both understand complex technical issues as well as the business implications of those issues. Prashant is a gifted individual with a real passion for technology. He is able to identify alternatives that are both technically optimal as well as functionally appropriate. He always leaves a lasting “footprint”. I highly recommend Prashant and I look forward to working with him again.
Manish Kharkwal
I have been recognized a few times.
Next-Gen PC Design, Microsoft
Winner of First Prize (Chairman’s Award)
This was an international competition with entries from over 3000 participants. I was declared the winner of the Chairman’s Award, where Mr. Bill Gates was personally involved in picking the winning entries. I was awarded a USD 50,000 cash prize and was flown to Vegas, United States, to showcase the design at CES.
Design for Wellness, Technogym
Top Ten Finalist
This competition was organised by Technogym along with Eindhoven University, Netherlands. Participants were to come up with design concepts for gym equipment that would combine the virtual and the physical world. I was chosen among the top 10 designers from many thousands from across the globe. We were flown to Phillips Headquarters in Eindhoven, where we presented our designs, participated in workshops, and learned from the leaders.
PC Design Competition, Fujitsu
Top Hundred Shortlist
Another international design competition that had participants from all over the world, the brief was to think free and come up with radical laptop computer ideas. I created a modular laptop with standalone devices as modules and was shortlisted in the top 100 from thousands of entries.
Other Notable Achievements
Scholorships
All India Rank 13 with 97 Percentile Score, CEED, IIT; Scholarship Award, IIT Delhi; Scholarship Award, GCA Lucknow
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